The consultancy at the heart of the group.

Muswell Rose operates at the intersection of commercial strategy and modern systems.

Muswell Rose is the consultancy at the heart of the group. It was the first business we built, and the thinking behind it now runs through everything we do. Old school commercial discipline applied to new school environments, including AI.

As a consultancy we advise organisations where product, marketing, technology and revenue infrastructure need to align. Over time that work has grown into a wider group of businesses, each sharing the same way of thinking.

The wider group

LionCrown X is the holding company for the assets we build and operate. It owns and runs our portfolio of websites, platforms and tech products, the things we create for ourselves, alongside our marketing services, the channels and disciplines that still drive results.

Best Business Loans holds our commercial finance interests, covering business lending, invoice finance and the wider commercial funding market. It's the company behind FundBiz, MerchantHQ, MarketInvoice and LTD Turnaround, four independent comparison sites covering business finance, card payments, invoice finance and company rescue advice respectively.

Rank4AI is our AI search agency. It makes brands findable, citable and referenced across AI powered search.

The pieces feed each other. What we learn building and running our own assets sharpens the advice we give clients, and the client work sharpens what we build.

We partner

A lot of what we do starts with a conversation rather than a brief. People come to us with an idea, or half an idea. A product that is half built, stalled or broken. A business that works but has hit a ceiling. We get in alongside them, work out what it actually needs, and help take it from where it is to where it should be. Sometimes that is advice. Sometimes it is hands on build. Often it is both, and sometimes it is partnership where we share in what we create together.

Sectors we operate in

Commercial finance and invoice finance · Payments and merchant services · Consumer lending · High risk verticals · Property and surveying · Insolvency · Homes and trades · Health

What we do

Commercial strategy and partnership design · Product strategy and architecture · Market positioning and revenue modelling · Marketing systems and acquisition performance · Funnel optimisation, from first touch to customer · Technology alignment and systems integration · AI powered search visibility · Automation and intelligent tooling · Original research and data, published under our own name · Full product and systems build where required

In some of these markets we also operate our own assets, and we test what we recommend before we recommend it. Engagements range from strategic advisory through to hands on build, deployment and long term partnership.